SUNKIST CITRUS
It’s not a soda. It’s a citrus company.
For the last 130 years, Sunkist has been the longest standing agricultural cooperative, growing the most delicious and premium citrus. But they struggle to get that message across. Through my time leading the US creative, we’ve showed the world the real Sunkist. Where the sun shines brighter, the colors are more vibrant, and we find joy by working together to grow the best citrus in the world.
With a portfolio of over forty citrus varietals, we highlight their beauty, flavor and benefits with a yearly production, when peak season is justtt right. Most recently, we teamed up with the incredible PEDEN+MUNK to showcase the various use cases of homegrown citrus in your kitchen.
When I started this account, I was a Senior Copywriter brought on to write citrus taglines. I grew to lead the day-to-day domestic creative work as well as global oversight of our APAC and Canada markets, continuously acting as a steward of the brand.
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