We all love an encore. But in the UK, staying late at a show means you miss out on getting food. Where’s the justice?

We launched Encore Hours, ensuring UK Taco Bells near music venues stay open late on the night of major shows. That way you never have to choose between tunes and tacos.

Results:

122% increase in-store transactions

100M+ earned media impressions

1M social media impressions

Select Press:

Marketing Dive

The Sun

Restaurant