HOMEGOODS FINDER'S CAMP
Shopping has become more of a chore than a chance to explore.
But not at HomeGoods.
To show that our stores lead to an unexpected adventure, we invited fans to trade the aisles for the wilds at Finder’s Camp. A retreat in the Catskills to forage for finds and cozy up by the candlefire for a weekend where all paths lead to accent pillows.
Results:
Sold out in 3 minutres
420M earned media impressions
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Meet Your Counselor
Every camp needs an enthused counselor. So we gave finders their official call of the wild with a series of online videos + social assets that leveraged our Finder’s Guide.
Treasure the Hunt
We invited Eclectic Grandpas and Coastal Grandmas alike to roam free, with ten unique cabins that aligned with trending decor aesthetics.
Throughout the weekend, each activity had a special HomeGoods twist. Like a campfire with spooky stories and Halloween decor in June. And a gardening class where you plant into unique vessels.
Knorr The $500 Entree
Yamaha Run The Water
Sunkist Citrus
Dove Deluxe Bar
PayPal Explained By
Adidas What’s One More
Taco Bell Free Taco Tuesday
Otis Listing Day
HomeGoods Finder’s Camp
Taco Bell Encore Hours